Principal Publications Coordinator
Job Description
Under the general direction of the UCLA Housing & Hospitality Services (H&HS) Marketing & Communications Associate Director, coordinate, supervise, and monitor the development of a wide variety of publications (printed, electronic, and web-based) for UCLA’s Housing & Hospitality Services Division. These materials include sales, marketing, promotional, informational, and communications pieces for the following H&HS departments: Housing Administration, Conference Services, Catering, Vending and Coffee Service, Dining Services, Rooms Operations, Housing Services, the UCLA Guest House, and the Lake Arrowhead Conference Center. Additionally, work as needed in partnership with Business and Financial Services and other University departments (such as ORL, Summer Sessions, and UNEX) to develop marketing and communications materials, as needed.
On all projects, perform and manage creative functions (graphic design, copy writing, and editing), production functions (producing materials in-house using graphic design software, preparing final files for the commercial print process) and work with vendors (commercial printers, photographers, graphic designers, and consultants) to evaluate and secure estimates and services.
Manage and monitor projects from creative inception stage through production, printing, and delivery of final product.
Job Qualifications
1. Demonstrated advanced writing and editing skills to generate a variety of copy writing styles and content for printed, electronic, and web-based publications including but not limited to brochure copy, report writing, creative writing, news writing, and advertisement copy writing.
Required
2. Demonstrated advanced computer graphic design skills to produce in-house a wide variety of marketing and communications materials using the very latest computer equipment and graphic design software. Ability to generate professional quality materials with speed and accuracy.
Required
3. Demonstrated thorough knowledge and understanding of computer graphic design production and printing processes to effectively interface, oversee, and collaborate with commercial printers, photographers, and other outside vendors. This includes knowledge of routinely acceptable costs for each of these services and the ability to produce specification sheets and obtain and evaluate estimates.
Required
4. Proven ability to work under pressure on many tasks simultaneously in a deadline-driven environment, consistently delivering high-quality results on time.
Required
5. Creative ability to brainstorm, conceptualize, and develop graphic concepts and appropriate text for a variety of marketing and communications pieces, independently or leading a group
Required
6. Proven customer service skills with a commitment to highest professional standards
Required
7. Ability to manage, direct, motivate, and reach consensus with a diverse group of people in a committee environment.
Required
8. Excellent communication skills to make oral presentations in a professional and persuasive manner
Required
9. Diplomacy skills to tactfully and professionally interact with a diverse mix of individuals, including colleagues, University faculty and staff, clients, and vendors, in a variety of circumstances and setting
Required
10. Outstanding organizational skills to successfully manage and bring to closure a variety of projects simultaneously, with professional and excellent results.
Required
11. Exceptional attention to detail and proven follow-through skills to thoroughly and successfully manage and address the many aspects of each project.
Required
12. Analytical thinking skills to quickly and effectively conceive, conceptualize, and carry out projects from inception to finished piece. Ability to develop comprehensive outlines for each project.
Required
13. Working knowledge of standard marketing practices and procedures, including development of marketing plans and the researching and tracking of marketing trends
Preferred
14. Knowledge of the hospitality industry and its general practices and procedures.
Preferred
15. Knowledge of UCLA’s Housing & Hospitality Services units and the standard practices they employ and principles under which they operate.
Preferred
16. Thorough knowledge of how to navigate the World Wide Web, to conduct research and explorations.
Preferred
17. Knowledge of the organizational structure of the UCLA campus and how it relates to UCLA’s Housing & Hospitality Services units.
Preferred
18. Problem–solving skills to develop, suggest, and implement alternatives and solutions to the many challenges that accompany the creation and management of a variety of marketing projects.
Required
19. Knowledge and understanding of marketing research techniques and the ability to explore and apply them to the operation of UCLA’s hospitality units.
Preferred