Job Description

The Social Media Manager will represent an integral part of the UCLA Housing and Hospitality Marketing team. This position will be responsible for the increasing of awareness of this division’s member departments including 3 hotels, a significantly large catering and conferences operation, student housing and dining.

The Social Media Manager will understand the value and offerings of our division and appropriately represent us in the social media space. The Social Media team supports and collaborates with multiple departments within UCLA Administration’s Auxiliary Services, Residential Life, along with Campus Marketing and Communications. Reporting to the Director of Marketing and Communications, the Social Media Manager assists with conceptualizing, creating, executing, measuring and advising on social media programs for UCLA Housing and Hospitality’s Communications. Primary responsibilities include managing, maintaining and growing UCLA H&H’s social media channels on Facebook, Twitter, Instagram/Stories/IGTV, LinkedIn, YouTube, TikTok and more; producing content for these channels; leveraging these channels to strengthen campaigns; amplifying partner content specific to their goals; promoting UCLA H&H to news media; monitoring for trends and engaging with followers/community; assisting analytics team to develop insights; researching industry best practices for existing and emerging trends in social media; attending events (in-person when applicable) and providing coverage within and outside of normal business hours; and monitoring/reporting on crisis communications 7 days a week and outside of normal business hours when necessary.

Job Qualifications

1. Minimum of two years professional social media work experience, including demonstrated success using social media to grow a consumer brand with measurable results.
Required

2. Demonstrated engagement both personally and professionally, in social media.
Required

3. Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies.
Required

4. Knowledge/understanding of basic marketing principles and strategies.
Required

5. Excellent communication and interpersonal skills and demonstrated ability to build cooperative, effective relationships with UCLA H&H departments, the UC System and UCLA campus administrators, faculty and members of the academic community, high-level staff, employees as well as donors and international visitors.
Required

6. Ability to handle sensitive situations with discretion and to maintain confidentiality.
Required

7. Strong ownership, deadline-oriented and proven proactive management including ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs.
Required

8. Research and analytical skills sufficient to analyze problems in a multi-faceted way and to develop and implement innovative solutions as well as track the effectiveness of different techniques.
Required

9. Possess strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.).
Required

10. Demonstrated exceptional written and verbal communication and ability to communicate effectively and professionally with a willingness to work across departments to build project teams as well as with external partners.
Required

11. Ability to work in a fast-paced environment that is subject to last-minute changes; organizational skills to manage multiple jobs simultaneously, all while working with fixed schedules and deadlines.
Required

12. Experience working cross-platform between Mac and PC environments; working knowledge of social media file conversion and specs/ratios.
Required

13. Willingness to keep abreast of industry trends and technologies and contribute frequent suggestions. Ability to learn software applications and systems.
Required

14. Excellent spelling, grammar, copywriting, and editing skills.
Required

15. Attention to detail, demonstrated capacity for carrying out tasks in an accurate manner, and ability to check own work for accuracy.
Required

16. Experience with content management and scheduling platforms (ex: Sprout, Sprinklr, Spredfast, Basecamp, WordPress, etc.)
Preferred

17. Ability to follow directions from supervisors and to provide clear directions to staff and student employees.
Required

18. Ability to get to work reliably and on time and to be present in the workplace during normal working hours. Ability and willingness to work some evenings and weekends.
Required

19. Ability to initiate and maintain cooperative working relationships with co-workers, supervisors, and managers. Ability to work harmoniously and as a team player, thrive in a team-based environment, and skill in fostering teamwork among others.
Required

20. Skill in supervising student employees, including hiring, orienting, training, organizing workflow, monitoring and evaluating performance, and coaching and counseling when necessary.
Preferred

21. Ability to lift and carry up to 25 lbs. Ability to kneel, climb stairs and ladders, push, balance, stoop, crouch, and reach.
Required

22. Familiarity with design, image editing, and multimedia editing programs, such as InDesign, PhotoShop, Premiere, or other Adobe Creative Suite products.
Preferred

23. Bachelor’s degree in marketing, communications, public relations, or related field; or equivalent combination of education and experience.
Required